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Digital Marketing Master Certification

Categories: DIGITAL MARKETING
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About Course

Unlock the power of digital marketing with our Digital Marketing Master Certification, a comprehensive online course designed to equip you with the most in-demand skills in today’s digital landscape. From SEO and social media to content marketing and paid advertising, this course covers everything you need to become a certified digital marketing expert.

Whether you’re a beginner, entrepreneur, freelancer, or marketing professional, this course helps you build real-world skills using leading tools like AIOSEO, Google Ads, Meta Business Suite, WordPress, and more.

What Will You Learn?

  • Master the core concepts of digital marketing and its practical applications
  • Build and manage a WordPress website from the ground up
  • Perform effective search engine optimization (SEO) to rank higher on Google
  • Use the AIOSEO plugin to optimize WordPress websites
  • Run targeted Google Ads (PPC) campaigns to drive traffic and conversions
  • Create impactful social media campaigns on Facebook, Instagram, LinkedIn, and Twitter
  • Plan and execute content marketing strategies including blogs and landing pages
  • Design and automate email marketing campaigns using tools like Mailchimp
  • Track campaign performance using Google Analytics (GA4) and reporting tools
  • Implement affiliate and influencer marketing strategies for business growth
  • Apply mobile and video marketing techniques for better audience engagement
  • Manage online reputation and respond to customer feedback effectively
  • Work on real-world projects and case studies to gain hands-on experience
  • Prepare for freelancing or full-time digital marketing roles
  • Earn an industry-recognized certification to enhance your resume and career prospects

Course Content

Module 1: Introduction to Digital Marketing
What is Digital Marketing? Evolution and Importance Digital vs Traditional Marketing Key Channels Overview Digital Marketing Funnel

Module 2: Website Planning & WordPress Basics
Domain, Hosting & CMS Overview Introduction to WordPress Installing Themes & Plugins Page Builders Overview Mobile Optimization Best Practices

Module 3: Search Engine Optimization (SEO)
Basics of SEO: On-Page, Off-Page & Technical Keyword Research & Planning Meta Tags, Alt Text & Headings Link Building Techniques Local SEO Practices SEO Audit Tools & Checklists

Module 4: AIOSEO Plugin Training (WordPress SEO)
Installing & Setting Up AIOSEO Configuring General Settings On-Page Optimization Using AIOSEO Schema, Sitemaps, and Social Integrations SEO Score & Content Analysis

Module 5: Google Ads (Search Engine Marketing)
Introduction to Google Ads Creating Search, Display & Video Ads Keyword Match Types & Bidding Ad Extensions & Quality Score Campaign Setup & Optimization

Module 6: Social Media Marketing (SMM)
Facebook, Instagram, LinkedIn & Twitter Marketing Organic vs Paid Campaigns Creating Engaging Posts & Stories Meta Ads Manager (Facebook/Instagram Ads) Influencer Marketing Strategy

Module 7: Content Marketing & Copywriting
Creating Valuable Content Blog Writing & Content Strategy Storytelling for Brands CTA Writing & Landing Page Copy Content Calendar Planning

Module 8: Email Marketing & Automation
Introduction to Email Campaigns List Building & Segmentation Tools: Mailchimp, ConvertKit, etc. Automation Workflows A/B Testing & Performance Tracking

Module 9: Web Analytics
Introduction to Google Analytics (GA4) Setting Up Tracking & Goals Understanding Key Metrics (Bounce Rate, CTR, etc.) Generating Custom Reports Heatmaps & Session Recordings (Hotjar/Clarity)

Module 10: Affiliate & Influencer Marketing
Understanding Affiliate Networks Setting Up Affiliate Links Finding & Partnering with Influencers Tracking ROI from Partnerships

Module 11: Online Reputation Management (ORM)
Why Reputation Matters Managing Google Reviews Handling Negative Feedback Tools for ORM Monitoring

Module 12: Mobile Marketing & Video Marketing
SMS & Push Notification Campaigns Mobile-Friendly Content YouTube SEO & Video Ads Instagram Reels & Shorts Strategy

Module 13: Freelancing & Career Preparation
Building Your Resume & Portfolio LinkedIn Optimization Setting Up Freelance Profiles (Upwork, Fiverr) Interview Tips & Job Guidance Freelancing as a Digital Marketer

Module 14: Capstone Project + Final Assessment
Real-World Digital Marketing Campaign Project Practical SEO Implementation Using AIOSEO Social & Paid Ad Creation Analytics Dashboard Report Final Quiz & Certification

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