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Digital Dominance: SEO, SEM, SMM & Email Mastery

Categories: DIGITAL MARKETING
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About Course

Step into the world of digital excellence with “Digital Dominance: SEO, SEM, SMM & Email Mastery.”
This comprehensive course is designed to give you in-depth, actionable knowledge of the four most powerful digital marketing domains:

  • Search Engine Optimization (SEO) – Boost your website’s visibility on Google and other search engines through technical, on-page, and off-page SEO.

  • Search Engine Marketing (SEM) – Learn to run high-performing paid ads using Google Ads and drive targeted traffic with measurable ROI.

  • Social Media Marketing (SMM) – Build and manage campaigns across platforms like Facebook, Instagram, LinkedIn & more with content, strategy, and analytics.

  • Email Marketing – Craft powerful email campaigns that nurture leads and drive conversions using platforms like Mailchimp or ConvertKit.

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What Will You Learn?

  • How to improve website visibility with effective SEO strategies
  • How to perform keyword research and on-page optimization
  • How to build backlinks and boost search engine rankings
  • How to create, manage, and optimize Google Ads campaigns
  • How to set budgets, write ad copy, and analyze SEM performance
  • How to develop a social media marketing plan across major platforms
  • How to run paid ad campaigns on Facebook and Instagram
  • How to grow and engage audiences through organic social content
  • How to build and grow an email list with lead magnets
  • How to create automated email campaigns that convert
  • How to use digital marketing tools like AIOSEO, Google Ads, Mailchimp, and Meta Ads Manager
  • How to integrate SEO, SEM, SMM, and Email into a single powerful digital strategy
  • How to measure, track, and report digital marketing performance
  • How to plan and execute full-funnel marketing campaigns
  • How to create a portfolio project for job or freelance opportunities

Course Content

Module 1: Introduction to Digital Marketing
What is Digital Marketing? Overview of SEO, SEM, SMM, and Email Marketing Understanding the Marketing Funnel Setting Goals, KPIs, and Metrics

Module 2: SEO – Search Engine Optimization
Basics of Search Engines & How SEO Works Keyword Research and Search Intent On-Page SEO: Meta Tags, Headers, URLs, Content Off-Page SEO: Link Building & Outreach Technical SEO: Site Speed, Mobile Optimization, Sitemaps WordPress SEO with AIOSEO SEO Tools: Google Search Console, Ubersuggest, SEMrush SEO Best Practices and Strategy Development

Module 3: SEM – Search Engine Marketing
Introduction to Paid Search & Google Ads Google Ads Structure: Campaigns, Ad Groups, Ads Keyword Match Types & Bidding Strategies Writing Effective Ad Copy Setting Budgets & Targeting Options Conversion Tracking and Optimization Google Ads Quality Score & Performance Metrics Display Ads and Retargeting Basics

Module 4: SMM – Social Media Marketing
Introduction to Major Social Platforms Creating Business Accounts and Pages Social Media Content Planning & Strategy Paid vs. Organic Social Media Marketing Running Facebook and Instagram Ad Campaigns Custom and Lookalike Audience Targeting Analytics: Understanding Reach, Engagement, and Conversions Brand Voice and Community Building

Module 5: Email Marketing
Email Marketing Fundamentals List Building Techniques and Tools Creating Email Campaigns: Structure and Strategy Writing Subject Lines and Content that Converts Automating Campaigns and Workflows Analyzing Email Metrics: Open Rate, CTR, Bounce Rate Lead Nurturing with Email Funnels Email Tools: Mailchimp, ConvertKit Overview

Module 6: Integrated Digital Strategy
Aligning SEO, SEM, SMM & Email into One Strategy Creating a Cross-Channel Marketing Plan Marketing Automation and Tools Digital Budgeting and ROI Calculation Measuring Campaign Effectiveness Real Case Studies and Market Examples Final Project: Build and Present Your Marketing Strategy

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